Thomas Mueller

Professor, Department of Communication

Appalachian State University

Boone, North Carolina USA

Academic website

Energy research

Book author

Mandela Fellows educator

LinkedIn YouTube

Beyond Binomial: Exploring practical applications for gender research

An academic foray into gender research. Co-writing with an honors student on Twitter content and bias within the NFL; then becoming a member of the board of advisors for JoGS; then my lead editorial on understanding gender perceptions and identities within a modern corporate marketing context. Relevant, enlightening and space to spread my metaphorical wings.

Utility peak power messaging: Eliciting consumer response through traditional and social media channels.

A portion of my work investing in "social good" has been focused on energy conservation. I was a research associate with Appalachian State's Center for Analytics Research and Education (CARE) and have published on messaging that affects use of peak power - which is dirty and expensive.

"Religion" but not always "God first" in contemporary Christian study

Revealing study with Dr. Greg Perreault that led to a book chapter in "The Bible onscreen in the new millennium: New heart and new spirit." The predominant proportion of Christians tested in this binomial classification tree (N = 74) indicate they "carry religion into other dealings" in their lives but hold a low association with "nothing is more important than serving God."

A compassionate, ethical approach at university. Students in preparation for a productive future. Doing all we can to support the journey.

Mandela Fellows

A wonderful multi-year relationship with our Mandela Fellows summer internship program as instructor and Young African Leaders Initiative as featured blogger.


Much of my research incorporates student collaboration as co-investigators. This semester we'll operationalize and measure "Cancel Culture" and its impact on business through advertising messages.

Active Living RLC

I founded the Active Living Residence Learning Community ten years ago. Students live together, learn together while embracing the outdoor lifestyle.

Writing is a precious form of communication. It's a personal test to remain relevant and contribute original points of view. My books are a reflection pertinent topics through a progression of reason. Available through Amazon.

My diverse career prior to academics. Motorcycle photojournalist. NASCAR champion's promo rep. Pro rodeo publicist. Powerboat marketer. Sanctioning body director. Rally cars to ESPN X Games.

Working @ Wasserman Media, Rally America to the 2006 ESPN X Games in Los Angeles. Stadium cross and Angeles Crest Nat'l Forest.

Dale Earnhardt's PR rep '86 and '87 championships. Artwork by my friend Sam Bass. Dale and Sam, gone but never forgotten.

Wrangler sponsored Willie's tour and we later hired him as lead entertainment for the Mercury Marine dealers meeting at Opryland.

Covering national motocross events in the early 1980's. Ten years later Director of Pro Racing @ the American Motorcyclist Association.

A great escape, a regenerative blessing. Endurance sport the past 35 years. Triathlon, to the marathon, ultra distance running, then all forms of bicycling. Too many races to count (nine 100 mile finishes). Health and positive attitude through athletic motion. Over 750,000 views on my running technique video in YouTube.